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Founded in 2012 by Shadé Akinruli and located in Detroit, Michigan, ADDICTIVE BRAND is known for its classic black staple pieces with its signature stamp and custom designs for women and men. Over the past eight years, Addictive Brand has contributed to the fashion industry by expressing its rare aesthetic streetwear designs through personal styling, retail, and numerous fashion events. Additionally, Addictive Brand has released multiple collections, including Dépandance Collection (2014), Reckless Collection Series 1-3 (2015-2018), Take Your Addiction Serious Capsule Collection (2018), and Protect Yourself Capsule Collection (2020).